Custom screens as a logical addition to the assortment

"More and more people are looking for total solutions for their interiors," says Richelle den Hartog, spokeswoman at SUNWAY®. "Sun protection, window decoration, insulation and insect protection - these lines are increasingly intertwined. Therefore, offering customized insect screens through SUNWAY® is a logical next step."

Since May 2025, SUNWAY® dealers have been able to offer custom-made screens for virtually any type of window or door: from tilt-and-turn windows and skylights to sliding patio doors and French doors. "The demand is there, and it fits within the trend of healthy and sustainable living," said Den Hartog. "Consumers want fresh air in their homes, but without insects and without chemicals."

Positive ancillary sales

By offering screens, SUNWAY® positions itself as a provider of total solutions around window and door. According to Den Hartog, this is also commercially interesting. "It increases the total order value. Customers who already invest in high-quality blinds or window decoration are often also interested in a matching insect screen solution. Dealers who do not yet have any experience with insect screens, we offer training through our Academy. In addition, we support them with POS materials. For example, the collection book is structured according to a step-by-step plan that guides everyone step by step through the selection and sales process."

Form reinforces function

As might be expected from SUNWAY®, the screens are fully customized. "We offer solutions for virtually every type of window and door: tilt and turn windows, skylights, sliding patio doors, French doors - everything is possible. The screens are available in a variety of profile colors, and those who want can choose to have them painted in any RAL color. In this way, the perfect match can always be made with the interior and form and function will support and enhance each other." The choice of mesh types also contributes to that flexibility. "Consider, for example, Poll-tex® mesh, which filters more than 90 percent of pollen from the air."

Natural and sustainable alternative

In addition to comfort and aesthetics, insect screens also have a clear sustainability value, says Den Hartog. "You prevent insect nuisance without chemicals or electric exterminators. That is better for people and the environment. Insects such as bees and butterflies are preserved for biodiversity."

Screens also promote natural ventilation, which lowers energy consumption. "You're less likely to have to turn on an air conditioner to keep it cool inside. With screens, you let fresh air in and keep insects out - without extra power consumption. Thus, screens are a smart and responsible choice."