Insect Screens as a Quiet Force in Modern Living

Growing Demand for Natural Ventilation

While insect screens were primarily viewed for years as a practical solution against insects, they now play an increasingly important role in modern living comfort. Consumers are increasingly seeking to ventilate their homes naturally, without being bothered by insects, pollen, or other outside influences. At the same time, there is a growing focus on aesthetics and ease of use. With Aurora Insect Screens, AVZ-Group is responding to this trend with a wide range of custom insect screen solutions that combine functionality and design with easy installation for sun protection dealers.

The need for natural ventilation has been growing noticeably in recent years. Homes are becoming increasingly well-insulated, while at the same time, residents still want fresh air inside their homes. Insect screens make it possible to open windows and doors without being bothered by insects or pollen. “We’re seeing that consumers are becoming more conscious of ventilation and health in the home,” says Danny Harmsen, commercial manager at AVZ-Group Componenten. “People want to let fresh air in without being bothered by insects or pollen. As a result, insect screens have increasingly become a standard feature of home comfort, rather than just a seasonal product.”

Insect Screens as Part of Modern Living

At Aurora Horren, the focus is on custom work, slim profiles, and a subtle finish that complements contemporary architecture. “Consumers no longer accept it when an insect screen detracts from the appearance of their home,” says Harmsen. “An insect screen must serve its functional purpose while remaining as visually unobtrusive as possible.”

Pleated screen doors, in particular, remain popular thanks to their sleek appearance, ease of use, and suitability for large doorways and sliding glass doors. “The pleated screen door remains one of the most popular solutions,” says Harmsen. “Not only because of its practical advantages, but also because the product fits perfectly with interior styles where comfort and design go hand in hand.”

Growing Interest in Pollen-Resistant Solutions

In addition to protection against insects, the demand for pollen-resistant solutions is also growing. Consumers with hay fever symptoms, in particular, are increasingly looking for ways to ventilate their homes without letting pollen inside. That’s why Aurora Horren offers various types of mesh, including pollen-resistant mesh that helps keep a large portion of pollen out of the home. As a result, window screens play a role not only in comfort but, increasingly, in health and quality of life as well. According to Harmsen, this development aligns with broader trends in the housing industry. “We’re seeing that consumers are taking a more critical look at the indoor climate of their homes. This isn’t just about temperature, but also about air quality and health.”

Support for Dealers Is Becoming Increasingly Important

Discussions with dealers and market research show that, in addition to specialized insect screen professionals, many sun protection professionals also sell insect screens as a complementary product in their product line. However, their knowledge and expertise regarding insect screens is often less in-depth than that regarding sun protection, making speed, ease of installation, and good support especially important. 

At Aurora Horren, AVZ-Group has taken several steps in recent years to further optimize the ordering and service process. Dealers can count on an easily accessible service department, support for technical questions, various point-of-sale materials such as showroom displays, and an online ordering process designed for speed and ease of use. “For many sun protection dealers, insect screens are an important complementary product in their lineup,” says Harmsen. “So the process needs to be simple and reliable. That’s why we continuously invest in service, accessibility, and further streamlining the ordering process.”

Insect screens are becoming a quiet force in modern living and a valuable addition to the product lines of sun protection dealers. In a market where ventilation, comfort, and aesthetics are increasingly intertwined, Aurora Horren offers solutions that meet today’s living needs.