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Platform on sun and daylight control, shutters, patio covers and closures
Everything will change in 2020. At window decoration specialist Copahome par excellence! “We are happy to introduce our new corporate strategy,” says sales and marketing manager Edward Vervisch. “A rebranding with emphasis on corporate identity, new logo...”
The roots of the Kortrijk-based company Copahome - which now has 110 employees - go back to 1948, when the independent Belgian family company Cimar was founded. “It produced eye-catching custom window decorations, such as curtains, blinds and shutters, that not only finished every home, but also provided a lot of comfort,” Vervisch said.
Back in 1984, a rebranding was done from Cimar to COPA. In 2006, the Copahome.com era began. Meanwhile, the .com years have been behind us for some time, which is why Copahome is now coming out with a new, dynamic logo.
The new rebranding is symbolic of the renewed dynamism at Copahome, which wants to re-enter the market as a premium brand, with a clear vision of images and photography and a focus on experience. “We recently sat down with a client from the Netherlands,” Vervisch explains. “He asked where we wanted to be in five years. That got us thinking and resulted in a manifesto, in which we articulated our mission and vision.”
“Creation and innovation are our passions,” mixes CEO Patrick Vervisch into the conversation. “We develop and produce high-quality custom window coverings with artisanal craftsmanship. We want to be a true partner for all our stakeholders, focusing on collaborative comfort for our customer. And last but not least, we want to inspire the end customer.”
“Within three to five years, Copahome wants to be active as a manufacturer with different brands and private labels in different distribution channels in several European countries,” Patrick Vervisch continued. “So we want to become a successful European player in the window decoration market.”
In any building or home, light enters through windows. The way it enters is different everywhere. According to Patrick and Edward Vervisch, the products of Copahome create a unique incidence of light and corresponding lines in a room, which adds value to the interior. This creates a certain atmosphere, which contributes to the comfort and well-being of residents and attendees. The new slogan Decorate Your Sunlight articulates this concept.
The corresponding logo symbolizes the lines that sunlight creates in a room. Depending on the type of window decoration, light enters vertically or horizontally. The dynamic logo embodies this idea. Copahome deliberately chose a round logo. It therefore has a soft character, which is in line with Copahome's products. Moreover, it can be varied with different sizes. “Because of this, the logo offers many possibilities to be placed on different communication carriers and convey our message well,” concludes Patrick Vervisch.
