Whether cold drinks in the fresh air or delicious meals in the evening sun - the outdoor area is in greater demand than ever by your guests. Catering operators are also increasingly recognizing this potential and so the sector is investing more than ever in high-quality sun protection and shelter systems - a great opportunity for qualified specialist retailers. From the sun protection specialist Warema, they receive not only intelligent, weatherproof sun protection systems, but also an all-round service that guarantees solution concepts individually tailored to catering and hotel projects: from the initial consultation, through planning support to fully installed outdoor shading.
Keeping the terrace open to guests all year round is increasingly a guarantee of success in the hospitality industry. Hardly anyone could know that better than Lars-Hendrik Hein, formerly a restaurant owner himself and now direct and competent contact for Warema trade partners for Business Development HoReCa (Hotel Restaurant Catering). "Being able to sit outside not only gives a restaurant a very special atmosphere, it mainly generates additional income," is his experience. Indispensable here: reliable protection from sun and weather. In order to provide its qualified specialist partners with optimum support for such projects in the hospitality industry, Warema has built up its own competence team. The interdisciplinary team includes specially trained application technicians, statics experts as well as service personnel who are optimally familiar with the planning of complete concepts, with their realization and also with the required maintenance of such complex installations. In order to optimally meet the individual requirements in outdoor gastronomy, close cooperation between the sun protection specialist partners on site and the manufacturer is indispensable. Together with its extensive distribution network and specialist dealers, Warema offers a perfect all-round service from the initial no-obligation consultation through to fully assembled installation and further services.
Individual solutions combined with maximum operational reliability are two important requirements that gastronomy operators place on specialist retailers with regard to sun and weather protection. Added to these are questions of profitability and financing. Warema therefore supports its specialist partners not only with planning details, but also advises on financing options, or calculates the expected payback period of an installation. In addition, specialty stores obtain useful tools and services for consulting and realization.
Special topic and qualification training courses on the topics of sun protection and weather protection in outdoor gastronomy strengthen the competence of the specialist partners. Then they know everything they need to know for competent and successful customer consulting and project planning. If a specific project results from this, the specialists from Business Development HoReCa are there to assist the specialist dealers with all questions of planning and implementation.
There are almost no limits to the individual design of sun and weather protection systems. "As a provider of a complete range with more than 60 years of experience, we offer an optimal solution for every requirement in sun and weather protection in the hospitality sector - holistic, well thought out and precisely tailored to the requirements of the gastronomer," says Christian Thomas, Head of Outdoor Living Roof Systems and Business Development at Warema. Here, specialist retailers benefit from our company's enormous system diversity. This includes intelligently operated awnings, pergolas, slat roofs, patio roofs, textile roofs and sun sails, as well as the well-known parasols from Caravita, the parasol factory within the Warema Group - all from one source. As part of the communication campaign "Outdoor Living à la Carte," which supports specialty stores in addressing their customers, there is also a specially developed advisory brochure, focusing on inspiration and visualization, combined with important facts: Here, all of Warema's sun protection and weather protection solutions relevant to the hospitality industry are summarized and clearly presented.
Here the trend is clearly toward cubic roof systems such as, for example, slat roofs. In addition to their robustness and durability, these offer a unique high-quality design and, thanks to their modularly selectable equipment such as side panels made of glass, wood or extremely strong textile fabric, optimal weather protection - even in strong winds or rain - and not only in summer. With LED lighting and heat radiators, an extraordinary atmosphere can be created practically all year round. Warema offers special competence when combining multiple slatted roofs into so-called group or star systems. This enables system-safe canopies for large areas, for a lucrative and flexible seating area that can be used all year round. Especially when renovating, star systems often allow perfect adaptation to the special features of the building and thus optimum use of space.
And since every installation is only as good as its maintenance and cleaning, Warema has further expanded its service portfolio in this area as well: From environmentally friendly cleaning and maintenance products to special customer training and the service hotline - this guarantees the fastest possible uncomplicated resolution of problems.
"Common values, a high quality consciousness, flexibility and quick decision paths are characteristic of the close cooperation with our specialist partners," says Lars-Hendrick Hein. "Together, we want to cultivate the outdoor gastronomy market segment and support operators optimally in setting up their outdoor areas."