Veraluxe first Dutch Renson Premium Ambassador

Premium Ambassadorship as part of Veraluxe 2.0

With a festive event on Thursday, March 23, 2023, Veraluxe Luxury Outdoor celebrated not only the launch of Veraluxe 2.0 but also the recognition as a Renson Premium Ambassador, the first in the Netherlands. "The Renson Premium Ambassadorship is a beautiful confirmation that our choice 5 years ago to full focus laying on 1 brand was the right one. The combination of a strong partner like Renson with the professionalization that we implemented makes us look to the future with confidence," Veraluxe owner Luuc Strucks echoed.

High-end projects with quality materials

Veraluxe started in 2012 when Luuc Strucks noticed that the combo of expert advice, high-quality products and professional assembly all too often backfired. "With Veraluxe, we initially focused on the middle segment," the owner recalls. "When the demand for patio covers with slats increased, we came into contact with Renson. That contact was actually immediately what we were looking for: a reliable partner that allows us to realize high-end projects, with quality materials. We therefore chose to focus more and more on Renson since 2018, which is rather unusual on the Dutch market. This approach - in which we are therefore truly specialists in applying Renson products - is catching on and ensures that our six-member team has its hands full."

Veraluxe 2.0

The path Veraluxe took in 2018 also required investment. "With that kind of project in mind, we purchased new premises in 2019. We remodeled during the corona period so that today we have a stylish building with 300 square meters of showroom with high ceilings and realistic furnishings. The large glass windows that blend inside and outside are equipped with blinds to keep it a "healthy space" inside. We landscaped the 100 m² front yard and it is perfectly maintained so that the Linarte elements and the eSafe package mailboxes can shine there. The 400 m² warehouse received equipment tailored to Renson deliveries."

In addition to the physical facilities, Veraluxe also tackled its website, branding and further professionalization. "With the event yesterday, we are actually launching the 2.0 version of Veraluxe," says Luuc Strucks proudly. "With that approach - and supported by partner Renson - I am confident that we will continue the annual growth of 30%."

Renson Premium Ambassador

As a Premium Ambassador, Veraluxe is the first point of contact for Renson customers in the area. The Renson Premium Ambassadors are a select group of quality distributors in the market. The Renson Premium Ambassador quality label means that as a long-time distributor of Renson 100% you have experience with the products. Both commercial and technical product knowledge are crucial here.

Visit the brand new Renson Premium Ambassador Veraluxe here: Industrieweg 18, 6662 PA Elst, or discover their updated website: www.veraluxe.nl