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CLIMATE NEUTRALITY IS OUR GOAL
Aluprof, the main company of Capital Group Grupa Kęty, which presents itself as one of the leading suppliers of architectural solutions in aluminum rolls out its strategy for the years 2021-2025. The company wants to further shape its current activities while making a strong commitment to the environment and society. This translates into sustainable objectives.
For the sake of future generations and nature, the industry - especially the construction sector - must become more involved in "the fight for a better future. According to studies by the World Economic Forum and the Boston Consulting Group (2021), the construction sector is responsible for 10% of global greenhouse gas emissions. As part of the announced strategy, Aluprof is going to step up its efforts to promote sustainable development. To this end, environmental and social goals have been set, such as Cradle to Cradle certification and further improvement of production processes, as part of the ISO 14001 environmental management system.
"Aluprof implements numerous initiatives to reduce the negative impact of its business activities on the environment," said CEO Tomasz Grela of Aluprof S.A. "For example, we have mapped the carbon footprint of our products and have formulated some sustainability commitments, including the commitment to become climate neutral."
EU countries have translated their ambitions into the European Green Deal. One such ambition is climate neutrality, which can be achieved, among other things, by producing low-carbon products and paying attention to circularity.
"Aluprof has been creating innovative solutions focused on sustainable construction for decades," explains Emmanuel Gregoire, Managing Director of Aluprof Belgium NV. "Our aluminum systems are used in the most prestigious projects around the world. How sustainable they are is reflected in the certificates obtained: BREEAM, LEED, DGNB and Well." Examples include the Mennica Legacy Tower in Warsaw, Concordia Design in Wrocław and the recently opened Hard Rock hotel in Budapest.
Aluprof is constantly developing its range of energy-efficient and passive products. To encourage them further, Aluprof has set itself the goal of increasing the proportion of solutions in projects with BREEAM or LEED certificates by 20% by 2025.
Sustainable business development also includes activities in the areas of environmental protection, safety and employee development, supply chain responsibility and involvement in the local community. "We implement those initiatives through the Grupa Kęty foundation," said Tomasz Grela. "This is an important part of our strategy. Our ambition is to be climate neutral by 2050 at the latest and to reduce our carbon footprint by 15% by 2025."
Reducing one's carbon footprint, even on a small scale in one's own household, is of great importance. "We cannot forget that by making conscious choices and buying low-carbon products, we are contributing to protecting the environment and decarbonizing the world," Gregoire believes. "Each of us can try to reduce our personal carbon footprint. Just by changing a few habits, our impact on the environment can become a lot more positive. For example, it pays to choose ecological products and pay attention to the certificates of the products you buy."
In the case of Aluprof, the calculated carbon dioxide emissions per ton of products are particularly low: 2.79 tCO2e for low-emission aluminum ingots produced at Kęty's plants on the LOW CARBON KęTY production lines. By comparison, the production of 1 ton of primary aluminum in the world is associated with average emissions of 16.7 tCO2e: almost six times higher. These low emissions are achieved through the use of modern machinery in the manufacturing process and a high content of secondary raw materials - recycled aluminum scrap - at an average level of 65%.
Aluprof has also subjected its products to independent environmental verification by the Institute of Building Technology, which has developed an environmental declaration called the EPD or Environmental Product Declaration.
"We are fighting together to reduce greenhouse gas emissions and increase energy efficiency in construction," Gregoire stressed. "We also know how important it is to recycle and use renewable energy sources. All our activities are in line with the principles of the European Green Deal and the World Sustainable Development vision."
The implementation of Aluprof SA's new long-term strategy is also accompanied by a rebranding. According to Grela, the new logo is more contemporary and adapted to current and future trends. "It expresses our strength for innovation, decades of experience and utmost care for the environment."
"I am convinced that, if we all work together, we will succeed in building a better future for our planet, our industry and for future generations," Grela continued. "The updated logo is complemented by the slogan 'Let's build a better future,' which summarizes our main ambitions."
