Canopy marketing specialist gets you ready for next season

Bureau van den Oever puts companies in the canopy sector on the map. Thanks to years of experience and mountains of knowledge, the marketing agency knows what it takes to do that. Roelof van den Oever, commercial director and owner, explains what his agency does for companies in the roofing sector.

"Bureau van den Oever has everything related to marketing in-house, from (online) marketers to photographers and from content developers to social media specialists. And we have the knowledge and experience of how to combine these qualities. From online campaigns, radio and TV advertising to social media and leaflets, everything has to be aligned if the client wants to achieve its goals." 

Above all, Bureau van den Oever wants to be a constant factor. "We take the marketing out of our clients' hands. That creates peace of mind and so they can focus on what they are good at, such as selling and assembling beautiful products." 

With 25 years of experience in the awnings and canopies sector, the agency closely follows developments in the market and Roelof van den Oever knows well what the sector needs: "There are many new entrants in the canopy sector. As a company, you want to distinguish yourself from the competition. If you do that, you have to do it well." He understands that this can be a big step AND a cost, but he knows where to start. "We always look first at where an entrepreneur is at the moment, whether he is doing well and what can be done better. At the latter, we're going to help him." 

Taking the first step together

"In the canopy sector, you have to be visible," Van den Oever says. "In today's market, it is imperative that your target audience can find you, both online and offline." Bureau van den Oever helps companies gain insight into this. "With our free marketing check, we see if a company is on the right course, where opportunities lie and which marketing activities match them. Completely without obligation, we then provide an advisory plan." With the knowledge the marketing agency has, they scan all the marketing facets of a company. "What is being spent, what is being done, what are the objectives and what are the expectations?" 

With more than 25 in-house specialists, Bureau van den Oever has all marketing disciplines at its disposal. "Therefore, we can provide a company with a complete marketing plan. Each client has its own project manager at Bureau van den Oever, who is fully dedicated to coordinating the marketing activities for a client. Should something not work out as expected, people are never stuck with us, but when clients choose us, we look at what really suits them and go all the way," Van den Oever concludes.