#9 - In conversation with Thijs and Derk from Deponti.

"The awning industry is selling itself short big time!"

Speaking in this episode of Z&R Café are Thijs van Woensel, commercial director at Deponti and his colleague Derk van der Pol (responsible for the international marketing of this supplier of terrace coverings). And they quickly come up with a firm statement: ‘The awning industry is selling itself short’. Well ... that obviously requires further explanation. Presenter Jerry Helmers wants to know more about that. Eventually, this brings us to a marketing story. How do you do marketing in the awning industry? Not unimportant are the trends discussed in the podcast. After all, where does the need come from in the market for cubist. models in patio covers? And yes, outside and inside are increasingly merging. Thijs and Derk have an idea where that comes from and how it can be achieved in the coming years.