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Platform on sun and daylight control, shutters, patio covers and closures
Marketing manager Wim Lenaers working at Belgian sun protection manufacturer Wilms sees himself as an ambassador of the sustainability story for the sun protection industry. But sustainability has become a catch-all term. So how do you get this story across the stage?
So how can the trade - already so busy - embrace that story? At least in this podcast, tantalizing tips come to mind. However, Wim Lenaers is very concerned about the political developments in Europe that are putting pressure on the Green Deal. Still, as a manufacturer you can enter into small and large collaborations with the market and he talks about that too.
In short, a thought-provoking podcast with a very inspired Wim Lenaers who knows where society as well as the awning industry needs to go!
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Our Story With Wilms, you choose durability, quality and innovation. Our latest innovation, ShutterX® actually illustrates perfectly what we stand for. We were the first in the market (innovation) to succeed in building a shutter airtight into the cavity wall. This saves significant additional costs (sustainability) and because we are so sure of the product [...]
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