Sauleda launches new generation

Sauleda, the Spanish manufacturer of sun protection fabrics with over a century of experience, has spent more than three years developing its new New Generation collection. “It has been a process involving moments of great creativity, teamwork, enthusiasm, and enjoyment, but also of considerable effort and sacrifice,” says managing director José Sauleda. “We have carefully analyzed trends, worked on new designs, and also made significant marketing efforts.” 

According to José Sauleda, the result is an innovative fabric collection with unique fabrics in terms of design and brightness, such as the Opera of Scotland sub-collections, 28 new, carefully designed and selected unique colors, the Animals sub-collection, and so on. The big surprise in the new collection is GREEN, the first fabric that purifies the air through photocatalysis. This means that both a catalyst and light are used to accelerate a chemical reaction, in this case to purify the air. 

‘The hard work has paid off’

Sauleda is now unveiling its new designs and catalogs, as well as the new name and identity of the collection, confident that it will make an impression not only in its home country of Spain, but also internationally. During the development process, the Sauleda design team always had in mind to surprise its customers and, of course, end users with its new fabric designs and New Generation catalogs. “That is the goal of the Sauleda New Generation collection: to surprise customers and the market with new possibilities, to motivate sun protection specialists to create innovative projects in an environmentally friendly and sustainable way, in order to generate growth and competitiveness,” says José Sauleda. “Always based on our confidence in our knowledge of technical textiles and Sauleda quality.” 

Why New Generation?

Sauleda looks confidently to the future, observes José Sauleda, relying on the knowledge and experience that comes with a hundred years of history on the one hand, and on the excitement of the major changes taking place on the other. “A new generation of colors, fabrics, people, machines, technology, customers, finishes, catalogs, ideas... A complete generational change that is affecting our entire company and its environment. Without forgetting tradition, the thread that connects Sauleda to previous generations.”