#6 - In conversation with Frits van Veelen, director by Driekleur-Besturingen B.V.

In this episode of Z&R Café, Frits van Veelen is our guest. An old hand in the (awning) business, you might say. For 40 years he has been in the sun protection industry. Now he does that with his company Driekleur Besturingen from the north of North Holland and then you immediately know that you are going to talk about technology. It is becoming more and more complicated, especially for building management. The big question is how a company in the shading industry can still keep up with the incredibly rapid developments in technology. And, is it still possible for the trade to still understand all these developments?

In any case, Frits van Veelen has the ambition to take the awning profession to a higher level. Not only in terms of technology but also in terms of entrepreneurship. In the podcast a lesson in ‘entrepreneurship’ suddenly emerged in which a sharp interpretation of the state of affairs in the industry anno 2025 was given.