Online calculator for awnings generates more leads at Wilms

"From our own research we have conducted, it appears that a lot of end customers have no idea about the prices of blinds," says Wilms marketing manager Andres Lesire. "We also found in the traffic to our site that 'price blinds' is a common search term. This is why our in-house ICT team has spent the past few months building a budget indicator for awnings." 

In a few simple steps, the end customer can put together his or her own articulated awning. He or she chooses the type of awning, dimensions, colors and operation. A price indication then immediately appears on the screen and in the applicant's mailbox. 

"The surfer can forward this result to a Wilms dealer near them," Lesire continued. "Who then takes over the sales process. The potential customer is already well informed about price and product, which is also easy for the salesperson. At the moment the tool only works for awnings, in time we want to make it suitable for other products, such as screens and shutters." 

"If shading specialists have become interested by this story in becoming a distributor of Wilms' shutters, screens or blinds, they can take a look at wilms.be and leave their details," Lesire concludes.