On the occasion of the one-year anniversary of the current Tibelly acrylic collection, a conversation with Simone Leenhouwers, representative of Tibelly awning fabric. She shares her perspective on the world of awning fabric in 2024 and discusses current and emerging trends affecting the market. She also discusses the striking popularity of certain awning fabrics, their sustainable properties as well as Tibelly's partnership with KWF Kankerbestrijding in the ongoing fight against cancer.
Tibelly celebrated the one-year anniversary of its current acrylic collection last month. This collection was introduced with a clear mission in mind: to offer high-quality awning fabrics with a rich choice of patterns and designs. However, Tibelly deliberately keeps the choices limited so that customers and end users alike are not overwhelmed by a plethora of options. "The result is a collection that offers exactly what one would expect from Tibelly: a compact collection of canvases perfectly tailored to the Dutch market and the latest color trends," said Simone Leenhouwers. "It pleases us to note after the first year that our acrylic collection is very much in demand."
Although trends are constantly evolving, there are some elements that maintain themselves consistently, such as consumers' preference for stylish and timeless designs. This preference has proven remarkably constant over the past few years and, for now, does not seem to show any signs of changing.
One notable trend is the penchant for simple and sophisticated designs. Uni fabrics and tone-on-tone color palettes continue to gain popularity. This minimalist approach offers a timeless look that blends seamlessly with various architectural styles and garden settings. Shades of gray and beige are particularly popular in this regard. These colors exude a sense of calm and elegance and harmonize perfectly with both modern and classic decors. The versatility of these shades makes them attractive to consumers.
The color forest green also remains a favorite in the Netherlands. The deep, rich color of forest green adds a touch of natural beauty to the outdoor environment and blends beautifully with historic buildings and rural landscapes. The block stripe green/cream pattern also remains popular and is an excellent illustration of how classic design can blend seamlessly with modern trends.
Shading fabrics, such as those from Tibelly, provide more than just a shading effect. They can also help save energy, increase comfort and reduce ecological impact. Dark-colored fabrics are often chosen for their ability to keep heat out more efficiently. This contributes to improved temperature control indoors and even on the patio.
These features make awning fabrics a worthwhile investment for consumers seeking not only cooling and protection from the sun, but also a greener and more sustainable future.
"At Tibelly, we put emphasis not only on the quality of our awning fabrics, but also on the quality of life," said Simone Leenhouwers. "For some time now, we have had a meaningful partnership with KWF Cancer Society in the fight against cancer, with a special focus on skin cancer research."
"Skin cancer is a growing health problem worldwide and is mostly caused by too much exposure to harmful UV radiation. It is critical to increase understanding of this disease and develop more effective treatment methods. With financial support and awareness, we at Tibelly want to highlight the importance of skin cancer research and also highlight the vital role that KWF plays in gathering knowledge, supporting patients and funding research that can save lives. Together with the KWF, we hope to make a difference in the fight against cancer and create a future where skin cancer is no longer a threat to people's health."
"Tibelly acrylic fabric provides shade and protection. It repels at least 90% of harmful UV radiation, 70% of solar heat and 72% of visible radiation. The awning specialist and consumer who choose Tibelly acrylic fabric are direct one-time sponsors of KWF Cancer Society and help make skin cancer research possible. Since 2010, we have donated an amount for every meter of cloth sold and now the tally stands at no less than € 260,598."
"In 2024, we celebrate the success of our acrylic collection, which combines style, sustainability and innovation," concludes Simone Leenhouwers. "Those who choose a Tibelly awning fabric not only keep the sun out, but embrace the sunny side of life and also contribute to a more sustainable and healthy future!"