Ambiance bets on emotion with new TV commercial

Since April 15, a completely new TV commercial of Ambiance can be seen on NPO 1, 2 and 3. This spot marks the next step in the communication policy of "the largest sun protection specialist in the Netherlands. "The new spot consists of enjoyment moments that are recognizable to everyone; breakfast in bed with your loved one, a party with family or just catching up with a good friend. Ambiance's products form the backdrop for this, in which app control - a rapidly growing product group - emphasizes convenience and comfort," said marketing manager Vincent Zacht.

Ambiance managing director Frank van der Linden adds: "Within Ambiance, we have set ourselves the goal of being known as the authority on sun protection, window coverings and outdoor living by 2020. Linked to this is a concrete step-by-step plan per year that also describes the focus of our communication. The first commercial from 2016 focused purely on brand awareness, in 2017 and '-18 we linked our positioning and key product groups to it. Now that we have a good and solid foundation in terms of brand awareness, we are making the step from ratio to emotion and we are not forgetting sustainability."

"Our brand awareness, which we measure annually before and after the campaign, continues to grow continuously. In the first quarter of this year, partly because of this, we are already seeing 25% growth in our direct website visitors and over 30% growth in applications. Even before the start of our TV campaign. We have laid a solid foundation in recent years, now is the right time for us to position ourselves even more sharply," concludes Soft.