Z&R Cafe #7 - In conversation with Wim Lenaers, marketing manager at Wilms.

Marketing manager Wim Lenaers working at Belgian sun protection manufacturer Wilms sees himself as an ambassador of the sustainability story for the sun protection industry. But sustainability has become a catch-all term. So how do you get this story across the stage?

So how can the trade - already so busy - embrace that story? At least in this podcast, tantalizing tips come to mind. However, Wim Lenaers is very concerned about the political developments in Europe that are putting pressure on the Green Deal. Still, as a manufacturer you can enter into small and large collaborations with the market and he talks about that too.

In short, a thought-provoking podcast with a very inspired Wim Lenaers who knows where society as well as the awning industry needs to go!

Presenter: Jerry Helmers