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Platform on sun and daylight control, shutters, patio covers and closures
BD Line presents a new formula for dealers to engage consumers. Price, Quality, Knowledge and Service remain as you have come to expect from BD Line.
With the new concept called BOXBLINDS®, BD Line will offer a truly innovative answer in the window decoration market from September 2019.
The Internet, price-fighters, DIY chains and other suppliers, which are directly competitive against reputable retailers, have now taken a big bite out of the window decoration market.
As a result, prices are under pressure and, unfortunately, quality and knowledge often lag behind, which in turn leads to dissatisfied consumers.
Customers do their homework online and more often walk away because of unexplained price differences, because for them the difference in quality and service is too unclear.
BOXBLINDS® makes this price dispute a thing of the past and allows the retailer to keep the customer in the store. This allows the retailer to focus on the customer and the right advice and retains the option to up-sell and sell interior-relate products.
Our goal: To be an established partner in Bene- lux retail and take care of customer and consumer by realistically bringing price and quality together. We use the latest capabilities in web applications (including online ordering by our dealers) and fast logistics solutions. Every order will be shipped directly from our factory to the dealer, so we can guarantee the fastest delivery times.
Introduction: At the InCoDa 2019 in Gorinchem, BOXBLINDS® will be presented and the first 500 collections will be available. Dealers can register on site or in advance to be sure of the BOXBLINDS® collection.
BOXBLINDS® brings a compact targeted window decoration collection at extremely competitive prices. The BOXBLINDS® collection ensures that the price discussion is skipped and the retailer can work with each customer from their own strength and approach!
Explanation:
The well-known, existing and well-established retailers are being buried by large marketing-driven companies eager to take a bite out of the window decoration market in addition to their core business.
Consequence:
nice books, nice pictures and a nice story, but less knowledge of business and product and often a service/sales support that lags behind. All too often in these cases, unfortunately, the retailer ends up in a price discussion where good value for money comes under pressure.
BOXBLINDS® has been researching this over the past few years and has come to the conclusion that it is indeed possible to engage the visiting customer and keep them "in the store.
BOXBLINDS® has a simple formula.
We do not offer through the internet, no direct sales but only through reputable retailers. With a core collection in 282 items and various window decoration products, we offer dealers the opportunity to offer consumers a beautiful and quality collection from a basic price level.
All this at prices that are well competitive, thus giving consumers no reason to leave.
In addition, the BOXBLINDS® collection allows the conversation to be about content, giving the retailer an opportunity to not only engage the customer
but at the same time be able to pay attention to additional sales such as accessories, flooring and other interior items.
