The ultimate feeling of coming home: 'Make this your moment'

Monday, March 11, Verano^® organized its partner day. The venue was CHV Noordkade in Veghel, an industrial monument with a special appearance and thus the appropriate location for a special day. 

“We want it to be about you. That you can enjoy every moment of every day at home, both inside and outside. A nice living environment gives you the ultimate feeling of coming home. With the products of Verano^® make your house itself a safe and comfortable home and be completely in control of your living environment. Make this your moment!” 

Thus Verano's new brand statement^®. “We thought it was time for something new in the industry,” explains marketing and DTP coordinator Evelien Janssen-Verweij of Verano^® from. “From reason to emotion, from product to value and from u to your!” 

Verano^® adopts a completely new approach and comes up with a new brand strategy, a new mission statement, a new pay-off, a new tone-of-voice and new visual language. The initiative comes from the desire to be able to seek dialogue with end-users, respond to the specific needs of this target group and thus strengthen the position of Verano^® as a manufacturer, Janssen-Verweij explains. “We believe we are the brand that gives people handles for life, with means and ways to create beautiful moments. A nice living environment gives the ultimate feeling of coming home. Verano^® embraces this sense of home and ensures that, with our products, one can turn a house, itself, into a safe and comfortable home with products that put one in complete control of the living environment. In control of access to a home, the climate, the light and the personal atmosphere in the house.”. 

The Verano® partner day took place at CHV Noordkade in Veghel. 

“Brand awareness in the sun protection industry is generally very low,” notes Evelien Janssen-Verweij. “We see this as an opportunity that we want to take full advantage of to strengthen and expand our leading position both nationally and internationally.” In its communications, Verano^® emphasis on the added value of the products for end users and the creation of beautiful moments. “Think barbecue with family and friends, but also practicing yoga poses in the living room. This new strategic positioning is also reflected in our new payoff: Make this your moment.” 

Special guest during the partner day was Jos Burgers, master of eye-openers. 

During the well-run and successful partner day in Veghel, Verano^® presented its new brand strategy and also the new direction for window decoration. “Both were very well received,” Evelien Janssen-Verweij looks back with satisfaction. “Those who had to miss the day but still want to get acquainted with Verano's new brand strategy^®, can the completely redesigned website and brochures of Verano^® view. Contacting us, of course, is also possible.” 

Text: Piet Willemsen    Image: Verano®