German awning manufacturer offers Dutch dealers competitive edge

For many Dutch sun protection dealers, the German brand Warema is a trusted partner. As a leading manufacturer of solar and heat-regulating systems, this company combines high-quality products with smart technology and intensive support. "With this, we offer the trade exactly what they need to operate successfully in a competitive market," says Roelof Rozema, Managing Director of Warema Benelux BV.

One of the main reasons Warema has such a strong presence among Dutch dealers is its ability to provide customization at the highest level. "Virtually every product in the range - from outdoor blinds and screens to roller shutters and textile blinds - is produced completely customer-specific," says Rozema. "That also applies to our Outdoor Living concept - which includes pergolas, slatted roofs, cassette screens and hospitality parasols - which occupies a prominent place at specialist dealers. This customer-specific approach enables dealers to respond flexibly to diverse customer requirements and complex building situations without making concessions on quality or design. In doing so, we also distinguish ourselves with our comprehensive service package, including access to training programs, technical support and marketing and sales support." 

New training center

Speaking of technical support and training, on September 1, 2025 WAREMA will move from its current training center in Weert to a brand new, spacious facility in Nederweert. "This is a new milestone in our existence, because it will allow us to give our partners even better access to technical training, assembly instructions, product configurators and calculation software," says the general manager.

Smart Home

With a clear focus on innovation, Warema is responding to the growing demand for automated and energy-efficient solutions. For example, many shading products can be easily linked to Smart Home systems or building management technology. "For dealers, this means they can position themselves in the higher market segment, where comfort, technology and sustainability go hand in hand." 

As for sustainability, a solution on which Warema is increasingly focusing is that of solar shading, in which integrated solar panels generate electricity. "Ideal for situations where no external power supply is available and also energy-saving," says Rozema. "Because no wiring is required, our SolarKits for shutters, exterior blinds and screens are easy to install and therefore also well suited for renovation projects or monumental buildings." 

Streamlined logistics

In addition to the technical and marketing support, streamlined logistics also provide the specialist trade with a clear competitive edge, Rozema emphasizes: "For dealers, smooth delivery is at least as important as product quality. Thanks to streamlined production processes in Germany and a strong logistics chain, Warema offers short lead times, transparent communication and reliable delivery. That gives dealers the security to plan projects well and unburden their customers."

Focus on exterior blinds

In the Dutch and Belgian sun protection market, Warema plans to focus more heavily on outdoor blinds. "Actually, the Netherlands is more a country of screens, but when you talk about energy savings and CO2 reduction, outdoor blinds are much more effective," Rozema continued. "Moreover, it is an aesthetically very attractive product. In this regard, Warema distinguishes itself particularly with slanted exterior blinds, which is an ideal solution, for example, for a slanted window under a roof."

Proven added value

This much is clear: Warema is more than a supplier to the Dutch awning dealer: it is a full-fledged partner. With a combination of customization, technical support, innovation and reliable logistics, the brand offers everything needed to operate professionally, efficiently and distinctively. In a market where quality and trust count, Warema proves its added value time and again.