BD Line presents BOXBLINDS®:

'SMART CONCEPT IN INDOOR BLINDS BEARS FRUIT'

The company itself describes the new formula as a perfect tool for dealers to engage consumers. Last InCoDa, BD Line® was at the fair with the sales sets of their new concept BOXBLINDS®. We speak to Sebastiaan Spaan, sales manager at BD Line®, about the flying start of BOXBLINDS®.

The means to keep the customer in the store

Many customers enter the dealership with an expectation pattern created in part by looking at prices online in advance. Most understand why dealer-recommended and fitted branded products cost more. Yet many consumers walk away looking for something cheaper. "That's where BOXBLINDS® comes in," Spaan explains. "Without cannibalizing the BD Line® products, the dealer has an appropriate answer to the demand of the typical price buyer. With the additional motivation that the quality of BOXBLINDS® stands head and shoulders above the quality offered in the online stores: the collection has been put together with care and the products and versions are compactly designed and trendy. So from now on, the dealer no longer has to sell no and also keeps the price buyer in the store."

"The method of ordering allows us to save and pass on the benefit to the dealer, and thus the consumer," Spaan explains. "BOXBLINDS® are in fact ordered by the dealer directly in our special web portal. About 90% of orders are in house within ten business days, so we get few questions about delivery times anyway."

The rollout completes the transformation to the new, fresh look of the collection.

No nonsense approach with a high level of service

BD Line® itself is also operating at full capacity. "When I ask customers why they buy from us, the answer is usually that it is because of our short lines of communication, delivery reliability and our high level of service. Customers who call or email us get answers from people who know what they are talking about, with expertise and the authority to be allowed to make quick decisions. Find that anywhere else!"

Innovation is a strength of BD Line®, according to Spaan. "For example, take a look at the Amazing Wood collection of wooden blinds. A real quality product available up to 360 cm wide, simply manufactured in the Netherlands. We think along with the dealer and have our own service engineer. Thanks to our own transport with our own drivers, our products arrive in perfect condition. Every link in the chain surrounds our products with equal care."

Newly equipped production department

Introduced in 2019, the BD Line® roller blinds collection has approximately 300 items. The roller blinds are produced in Kaatsheuvel, in a completely newly equipped factory for this purpose. All fabrics are in stock and production can be done up to large widths. "But even a good product does not sell by itself. That is why we paid a lot of attention to the design of the samples and the collection. The collection is divided into three clear, color-coordinated bundles. This provides the dealer with a sales tool that can be used optimally in all areas."

Currently, the new collection books for the Double Roller collection are also being distributed to dealers, Spaan says. "This is an extremely handy collection folder containing a removable bundle to ensure that the dealer can easily present the fabrics. The rollout completes the transformation to the new, fresh look of the collection. Along with the move to the new location, new premises and streamlined production, we are more decisive than ever. Our dealer benefits from that."