Wilms builds sustainable home comfort in the Netherlands

What started as a family business in Meerhout, Flanders, has grown into a leading player in roller shutters, sun blinds and ventilation, also in the Netherlands. Wilms' solutions are as well thought-out as they are sustainable, and you can feel that every day. With additional investments in solar products, local representation and marketing, Wilms is resolutely pushing ahead.

Solar: smart, stylish and durable

"The demand for solar solutions is particularly high in the Netherlands," explains sales manager Thomas Vanhauwere. "Consumers and professionals are looking for solutions that combine energy efficiency with comfort and aesthetics. Our solar-controlled shutters and screens meet those needs perfectly: wireless, easy to install and built to last for years."

These products use integrated solar cells and battery power, making them ideal for renovation projects or situations without supply cables. They also contribute to lower energy costs and increased home comfort.

Belgian craftsmanship nearby

From design to assembly, everything happens under one roof at the company's Belgian site in Meerhout. Thanks to this vertical integration, Wilms monitors quality down to the smallest details. "That makes us agile and reliable," says Thomas Vanhauwere. Consequently, Wilms has been active on the Dutch market for more than 20 years, with a network of more than 100 specialized distributors. "This is how we bring Belgian craftsmanship to you, professionally and close by."

Family tradition as the foundation

Wilms remains firmly rooted in its family values. The employees, also called "shadow masters," share a long-term vision in which quality and caring are central. "We don't believe in quick solutions, but in sustainable choices that provide comfort for generations. You can feel that in every product and in our way of working with customers and partners."

Sustainability in the broadest sense

Sustainability is deep in Wilms' DNA. Not only in the products that help save energy, but also in the way we work. At the Meerhout site, Wilms invests in renewable energy, uses recycled materials and is future-proofing its production.

Representatives throughout the Netherlands 

Thanks to four permanent representatives, Ward, Dennis, Yannick and Wim, Wilms has an active presence in all regions of the Netherlands. "Local presence makes all the difference. With tailored technical and commercial support, our representatives build long-term relationships with installers and distributors."

Additional marketing efforts for increased visibility

Finally, Wilms is betting heavily on targeted marketing in the Netherlands. "We invest in visibility through trade media such as Z&R, organize campaigns and support our distributors with promotional materials and customized showroom equipment. In this way, we not only want to grow, but also really add value to those who work with Wilms."