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Platform on sun and daylight control, shutters, patio covers and closures
"What distinguishes us as Betalux®?", Michel Wierda repeats the question. "For example, by the fact that we are the only one in the Netherlands with a plastic casing for our awnings. It looks like wood - much nicer than aluminum - and is strong and low-maintenance. A durable product that doesn't rot."
"By the way, we make everything here, including awnings made of aluminum and wood," Wierda continues. "We also produce under private label and also supply semi-finished products. At Betalux® we do everything ourselves and we consider that very important. Right down to hand-painting lettering and logos. Employee Jan, who has been doing that for years, is a real artist!"
"The focus for Betalux® now shifts to presentation. Marketing is very important, we realize all too well. That we make good awnings is now a certainty and widely known. We now have to take the next step."
"The next step is mainly in the service and appearance of our company. At our stand at Polyclose 2020 in Ghent, we had already begun to establish the new look and feel. The new corporate identity with its fresh, contemporary look, for example, which team Betalux® - despite the hustle and bustle of the past two years - developed all by itself, in-house and is now as good as standing."
"We could have even more dealers if we put energy into that, but quality and delivery times are paramount to us. More dealers means that we need more workers, and that's where the shoe pinches in the current labor market in particular. A difficult problem we are facing these days. Handy people with the right work ethic just aren't easy to find anymore!"
"Very important - for every company and therefore also for us - is complaint handling: A complaint is treated as an order at team Betalux®. We resolve every complaint first and then we do find out where it originated, with the dealer or with us. When people stop complaining, you have to start paying attention... If there is no more interaction, you have actually already lost the customer. So that's own fault, because then too little time has been spent on the relationship with the customer."
Betalux® has now been in existence for more than 40 years. Since 2003, the focus has been entirely on awnings. "The fact that we made awnings our spearhead was a good move," Wierda observes. "There were already so many total suppliers that we consciously chose to specialize. And not without success, because the focus on the canopy market has caused considerable growth. Our reach from Friesland is wide. We also supply dealers in Bruges, Antwerp and Germany. We deliver all our awnings ourselves, in consultation also on location. Distance is not an issue. In that respect we have a super service compared to many of our competitors."
"By the way, our contacts with a number of other awning builders is excellent and if necessary we help each other. Better to work together than against each other. The pie is big enough," Wierda observes. "Betalux® is seen in the market as an authority on awnings. We know what we are talking about and are involved from the first step to the last. I also pack boxes myself and go out in the van to deliver awnings. Because as an entrepreneur I am also involved on the shop floor, I stay in touch with the personnel and the product. As far as I am concerned, that is a prerequisite if you manage a production company such as Betalux®. We do everything here with a close and committed team - Team Betalux® - with the goal of completely unburdening our customers."
