Luxaflex® seeks most beautiful light in new campaign

Most inspiring photo wins trip to Northern Lights

Since last week, interior design brand Luxaflex®^® launched its new campaign Beauty of Light. The manufacturer of window coverings is organizing a photography contest and is calling on Dutch people to capture light in a unique way. The campaign is collaborating with interior design and photography influencers on Instagram. The grand prize is a trip to the most beautiful light in the world: the Northern Lights.

Magic of light
Silvia Jagtenberg of Luxaflex®^® Holland explains the campaign, “Light plays a big role in our lives. It wakes you up in the morning, cheers you up and gives you energy. But light can also create beautiful effects and set the mood. To celebrate the magic and beauty of light, we are calling on everyone to share their most beautiful mood images.’

Journey to the Northern Lights
For a chance to win, participants must visit the campaign website beauty-of-light.com and post a photo on social media with #beautyoflight. The goal is to collect as many votes as possible. From the ten photos with the most votes, a professional jury will choose one winner. He or she will win an all-expense paid trip for two to Finnish Lapland to admire the Northern Lights. More information and the terms and conditions can be found at beauty-of-light.com.

The ten photos will also be on display at Interior Collection Days (InCoDa), a major interior design trade show in flooring, window coverings, fabrics and wall coverings. Luxaflex®^® introduces several new collections of window coverings here and opens an Inspiration Café here.

The campaign runs through Aug. 25, 2019, and is in partnership with communications agency LEWIS.