Let’s build a better future! A letter from the CEO about Aluprof’s rebranding

The rebranding of Aluprof SA is part of the new long-term strategy of the entire Grupa Kęty capital group, which places even greater emphasis on ecology, recycling, innovation, and the development of products, services, and processes that respond to the challenges of climate change, as well as a sustainable approach to the development of our company. Our company's main ambition is to be climate neutral by 2050. 

The refreshed logo is complemented by a new slogan that reflects the company's core idea: “Let's build a better future.” This also served as the inspiration for this year's promotional campaign, entitled Future Builders. Details about the activities planned in this context will be announced shortly.

We invite you to read the letter about this rebranding written by Tomasz Grela, President of the Management Board of ALUPROF SA. You can find the letter here..